First thing first, what is a logo? A logo is a blend of
textual and visual imagery that represents either a company name or a symbol or
both. Logos are a powerful business tool that communicates with the user every time
they look at it and reminds of the business name or its purpose.
We have witnessed some of the greatest logos in our recent
times and these logos have got struck in to our minds that even if you ask a kid
they would be able to tell what the company is all about. Coco Cola and
McDonalds are a few greatest examples to relate in this context.
Generally, a human brain can grasp visually designed text or
images much faster than plain text so having a professional logo that delivers
a clear message for your business can build your brand much faster and easier.
When big businesses design logos they undergo a series of
process and a lot of iterations happen. A lot of mock-up design logos are
created with pre-defined set of rules such as what should appear in logo and
what shouldn’t, how it should look in different angles and scenarios, etc.
These mock-up designs also serve as an input to create the final logo.
The most important thing to
understand while using a logo is that once you have finalised a logo, the same
logo has to used on various communication modes such as letterheads, signage,
websites, visiting card, etc, and if the logos are inconsistent and if you keep
changing logos every now and then, then your brand name will create a lot of
chaos thus resulting in
If you are looking forward to design a logo, you can sketch it
in a plain white paper and create several mock ups and then use design software
such as photoshop or illustrator. If you want to use a simple text logos to
start with, then you can consider using a site called cool letters.
Coolletters.net provides colourful text logos with which you can
either create several mocks ups or create a simple colourful logo.
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